August 2nd, 2011 by admin

A growing number of airlines are offering package tours in India as the attempt to cash in on the summer travel boom. Both Indian airlines and international carriers are getting in on the act by offering hotel bookings, tours and local conveyance to overseas and domestic travelers.

The airlines see these value-added services as a way to increase their revenues during the peak travel season, and the package deals benefit all the parties involved. For example, Air India recently revealed that about 20% of its bookings for the holiday season are made through package services. The airlines are targeting their package tours to both leisure and business travelers, who appreciate the one-stop-shop convenience of these plans. Air India has been a market leader in this area, as the first airline in India to begin offering package tours based on the international success of this model.